Top Five Tips Small Business Owners Can Learn From JK Rowling

J. K. Rowling is the English writer who has authored all seven beloved and widely read Harry Potter novels. At age 41, her rise to fame and fortune is inspiring. She has sold over 325 million books. The final book in the series, Harry Potter and the Deathly Hallows, was the fastest-selling book of all time.

Her fortune is estimated at $1 billion. She is ranked as the 136th richest person in the world. In 2006, Forbes named Rowling the second richest female entertainer in the world and ranked her as 48th on the 100 most powerful celebrities list of 2007.

When this all began in 1990, however, things were very different for J. K. Rowling. She was not a published author. She did not have a lot of money. She was living in London, working as a researcher and bi-lingual secretary for Amnesty International, and her mother had just died. How she got from there to where she is today is a story filled with invaluable tips for small business owners.

Tip # 1: Don’t Rush to Roll Out Your Product.

Destiny is a name often given in retrospect to choices that had dramatic consequences. – Rowling

Although J. K. Rowling had been a writer all her life, she was slow to publish. “I had written two novels before I had the idea for Harry, though I’d never tried to get them published (and a good job too, I don’t think they were very good).”

All too often, as small business owners, we rush to get a product out before its time, before it’s been fully considered or tested. Rowling sets a great example of getting a product just right before presenting it to the world.

Tip # 2: When a Great Idea Grabs You — Grab Back.

You sort of start thinking anythings possible if you’ve got enough nerve. – Rowling

Great ideas are unmistakably powerful in their announcement and come when least expected. Rowling says:

Where the idea for Harry Potter actually came from, I really couldn’t tell you. I was traveling on a train between Manchester and London and it just popped into my head. I spent four hours thinking about what Hogwarts would be like. By the time I got off at King’s Cross, many of the characters in the books had already been invented.

As small business owners, we know when a great idea is upon us. The problem is, we often question it, second-guess it, and rationalize it away. Not Rowling. She recognized the mark of a powerful idea, seized upon it and went with it.

Tip # 3: Persevere, Persevere, and Persevere.

It is our choices . . . that show what we truly are, far more than our abilities. – Rowling

Rowling moved to Portugal to teach English as a Second Language in 1991 and married her first husband in 1992. They divorced in 1993. The next year, she moved to Scotland. At this point, she was an unemployed single mother living on welfare. In 1995, she completed her manuscript for Harry Potter and the Philosopher’s Stone, typing it out on an old manual typewriter. She handed in the book to twelve publishing houses. They all rejected it.

Rowling never gave up. She did not stop just because life was hard. Despite all the changes and setbacks she was experiencing, she carried on. She persevered. As small business owners, we would do well to keep her example in mind.

Tip # 4: Don’t Let Anyone, Including Yourself, Sidetrack You from Your Goal.

If you’re holding out for universal popularity, I’m afraid you will be in this cabin for a very long time. – Rowling

Finally, Bloomsbury, a small publisher, agreed to publish the first book. Her editor, though, says that he “advised Rowling to get a day job, since she had little chance of making money in children’s books.”

It’s a good thing she didn’t listen. All seven volumes of the Harry Potter series have broken sales records and have been translated into 65 languages. What a shining role model Rowling is for small business owners. She didn’t let anyone stand in the way of her goal-not even herself.

Tip # 5: Each of Us Has a Unique Contribution to Make to the World.

I just write what I wanted to write. I write what amuses me. It’s totally for myself. – Rowling

J. K. Rowling never went searching for the kind of success she’s received. “I just wrote the sort of thing I liked reading when I was younger (and still enjoy now!). I didn’t expect lots of people to like them, in fact, I never really thought much past getting them published.”

It wasn’t fame or wealth that J. K. Rowling sought. No. She simply wanted to contribute to the world in general, and to children specifically. As small business owners, this is so important to learn. Focus on the unique something we have to offer to the world. The rest will surely come, in ways we may not even be able to imagine.

Free Small Business Marketing Tips – 3 Ideas for Fast Results

In this article, I have 3 free small business marketing tips for you, because marketing shouldn’t have to set you back a bundle. And any one of them may make you a serious sum of money when you put them to work for you.

That’s a considerable promise, I know, but it’s one I stand behind and mean to keep.

But there is one warning: simply skimming through this article and “learning about” these tips won’t do a thing for you. You actually have to roll your sleeves up and put them to work for you.

Free Small Marketing Tips No 1: Bump up your fees

There are probably three people in the whole world who commonly buy on price only (and you really don’t want them as clients anyway). The rest of us have better things to bother with, like suitability, trustworthiness, delivery time, excellence, service, back up and all the rest. In one analysis only 14% of participants said price was the most important factor for them; that means 86% of them had different, more weighty concerns.

If you tack on 10% to your prices from this moment on, I would be shocked if you experienced any decrease in sales at all. What you WILL see, though, is a significant increase in your profits (because that 10 % boost is all profit). Yeah, it’s conceivable the odd client or two will moan and put on the weeps about it and perhaps even go somewhere else… but if that happens, then they’ve done you a kindness. Price buyers are sheer murder to deal with and will in the end drive you to an early grave.

Free Small Marketing Tips No. 2: Become the media darling

Read the newspapers, both national and local, switch on the Television or tune in to the radio stations and you’ll see ‘expert’ after ‘expert’ wheeled on to give his or her thoughts on everything from daycare and chilblains, to party ideas and pork pies. But what gives these folks this ‘ace’ status and why are they in the news? Well, their authority status comes from the fact they’re simply in the news. That’s it. That’s the only difference between them and you.

Precisely how do they get there? Exactly how does this come about? By their contacting the local media and saying, essentially, “I’m an expert on thingamajigs, and I’ve got strategies and information on whatchamacallits your audience would definitely like and benefit from”.

This is all a hell of a lot easier than it seems and a lot less scary, too. Some years ago I had a regular monthly piece in the local monthly rag. It added up to possibly 30 minutes’ work a month to create, and yielded thousands of Euro in business.

Free Small Marketing Tips No. 3: Ask for referrals

Referred business is the most profitable business to get, and the easiest to close the sale on — because all the hard work of nurturing trust has been done for you by whomever referred the business to you. In my own business, I don’t take on private clients from anything BUT referrals, because the business is such top quality.

Alas, while we all love ’em… we don’t tend to do much to ensure we get lots of them.

Although we can change all this simply by asking our present customers and clients this simple question: “whom else do you know whom I may be able to help in the same way I’ve helped you?”. You could send that email or letter now and be getting more business within minutes.

You can also take this one step further and set the scene for recommendations at the beginning of your relationship with a new customer: “I grow my business with referrals. So if I do a great job for you I hope and expect you will recommend at least 3 people to me whom I may be able to help”. The majority of business owners are too intimidated to make this a stipulation of doing business with clients… although that’s their affair.

See? Three free small business marketing tips that could be making you money by the end of today.

But the onus is on YOU to pull your finger out and make them work for you — they won’t do it by themselves.

Best Resources for Small Businesses

Being a successful small business is not easy. The five core challenges most small business face are time management, pricing, cash flow, managing growth and marketing / client acquisition. In order to succeed, you must arm yourself against these challenges. The good news is that there are a number of fabulous resources to help you with these issues.

Actively seek out the right small business information.
Many small business owners are so over-extended that they neglect staying informed about business trends. This is a fatal error. In today’s modern marketplace, you simply cannot succeed if you run your business on intuition alone. You may stay afloat in the short run, but you will eventually lose out to better informed competitors.

There are a number of incredible online resources that are both free and invaluable. Sites like Inc.com and Entrepreneur.com provide tips on just about everything from starting your business to navigating advanced legal issues. They feature in depth information on running your business, leadership / management techniques, sales & marketing tips, small business technology and finances.

Helpful Tip: Set aside at least 1 hour each week to review these sites. If you find that you prefer to read in bed, consider subscribing to a few of these magazines. This information will make you and your business stronger.

Know your industry and target market in real time.
In our modern age, trends shift at break-neck speed. It is important to stay abreast of developments in both your industry and your target market’s microcosm. After all, more often than not, what concerned your target market 3 months ago is now ancient history.

Subscribe to industry related publications and consume the same media as your target market. If you sell jewelry for eco-friendly women in their thirties and forties, spend an hour each week reading news and publications that are relevant to that market. Likewise, be sure to check industry news every week. For example, using the same eco-friendly jewelry analogy, you might read up on green product developments, new fashion trends or even ecological political issues.

Helpful Tip: Set two separate Google Alerts – one on your industry and one for your target market – to send you period updates on relevant news. Google will send these news stories to you automatically, making it easy to skim over the headlines and read through the meaningful stories.

Find the right on-line partnerships.
The proliferation of online office supply stores makes economically and efficiently stocking your office a lot easier than it was 10 years ago. Buying office supplies online takes less time and makes price comparison easy. Because of online competition, online suppliers are eager to earn your business. The good ones will provide a wealth of free information on their site and happily take your calls to field questions and offer advice. For example, if you are looking for discounted printer ink cartridges but are a little confused about toner versus regular stores like compandsave not only provide free yet invaluable printer cartridge information resource center but they also eagerly accept calls and offer advice on how to save on office supplies.

Helpful Tip: When you find a supplier with great prices and customer service, hold onto them for the long-haul. A good supplier relationship can save you thousands, streamline your operations and free up your time so you can focus on growing your business.